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Why Liberation Threads

Hello from Rebecca - I'd like to give a bit of explanation about our store's name. You see, 'Liberation Threads' has multiple layers of meaning .

First, for me as the owner,  this store has represented a very real freedom. It’s a second career for me, and it's the result of giving myself permission to think outside the box and to really be true to the passions that have been on my heart for decades now. Issues of global inequality and trade have been critical to me since my college years and even before.

For the local community around our bricks-and-mortar store, one more local retailer means yet another step toward liberating our local community from a dependence on only big brands or 'mall fashion'. 

And for our world- fair trade is a step toward liberation from a cutthroat economic system which sees people as disposable and only worth the value of their labor in the marketplace. As a black woman and as a person of faith, I say NO to that ideology.  I believe women all over the world want dignity and respect at their workplaces. Women around the globe and right here at home want to balance work and mothering, and want to earn a living wage without being exploited and abused by inhumane factories which may demand a 60 hour work week or 14 hour shifts. Their cry for liberation is worth honoring. 

And so I hope that you will feel that supporting this business is, perhaps, a step in your own liberation. I’ve always loved fashion because we can’t choose the physical features we are born with, but we can choose what we put on our bodies. Clothing gives us freedom of expression and a daily creative outlet. But I’ve had a growing conviction that we need to carefully examine anything that brings us joy,  but requires someone else to suffer. And for too long that has been the case with so much available fashion. I don’t mean to malign every single large garment factory overseas—but too many have been shown time and again to be blatantly abusive to their employees. But now with ethically sourced fashion on the rise, we no longer have to sacrifice style and creativity in order to respect the humanity of those who make our clothes.

If you visit our store, you can turn your gaze upward and see pictures on our walls, of some of the women who have done the work of crafting our collection. Our Outland denim has a note from the team on the back pocket label. Our Global Mamas dresses have the name of the women who sewed the garment, on the tag.

Just like the farm to table movement has grown, and there is more of an interest in knowing the story behind the food we eat-- we are part of a growing movement to tell the story behind the clothes we wear. Our store is one piece of the movement to liberate American wardrobes from exploitative practices. Today, you can join our movement. You can declare that the lived experience of those who make the garments you wear is just as meaningful as your lived experience in the clothes. And just as food connects us all, clothing is, very literally, the thread that  connects us as human beings. May you be connected to the makers of your clothes in a way that honors them. May your closet, and your life, be full of liberation.   


A few great links to learn more about why ethical fashion matters, and what is fair trade? 

Your Shirt was Probably Made in a Sweatshop', Sisterhood Blog, by Elisa Strauss

Fair Trade Federation Principles, from the Fair Trade Federation

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